Paramount Pictures

IF

IF is a whimsical live-action animated fantasy comedy film, written and directed by John Krasinski. We let our imaginations run wild while working on this campaign, adapting and localising a vibrant array of artwork for countries across the globe. We created online teasers, payoff 1-sheets, in-theatre and outdoor banners, standees, window clings, barricades, bus shelters, motion posters and much, much more!

The 2024 release follows the experiences of 12-year-old Bea who, along with her neighbour Cal, suddenly discovers she can see people’s imaginary friends. It has grossed over $138 million worldwide (correct at the time of publication).

Localised Digital Out of Home | Theatre

Localised Title Treatments | Lineart

Localised Title Treatments | RGB

Localised Standees

IF is full to the brim with loveable characters brought to life by a star-studded cast of actors. We created a staggering 21 character posters to highlight this menagerie of memorable performances.

Localised 1-Sheets | Teaser

Localised 1-Sheets | Hugs

Localised 1-Sheets | Characters

Localised Environment Shots

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