Global campaign adaptation, made smarter.
Introducing MAGI, our intelligent production workflow built around XYi Design’s 25 years of experience in entertainment marketing adaptation and localisation.
Adapt. Localise. Deliver. Smarter.
About MAGI
What is MAGI?
MAGI takes our mechanicals and automatically generates standard suite sizes instantly.
This assistance allows us to maintain layout consistency and reduce repetitive manual production while expanding our team’s opportunity to work on creatively challenging, bespoke pieces.
Our focus
Built for entertainment campaign rollouts
Entertainment campaigns move quickly, and the production demands are rarely simple.
A single theatrical release can involve multiple territories, languages, formats, media owners, legal requirements, billing blocks, approval stages and launch deadlines.
MAGI has been developed specifically to support this level of complexity.
It is designed for campaigns that need to be adapted across OOH, DOOH, print, digital and multiple market versions, while still protecting the look and feel of the original creative.
Key benefits
Why choose MAGI
Greater consistency
MAGI helps maintain consistency across formats, markets and campaign versions by creating a more controlled production workflow from the start.
Faster rollout
MAGI supports the production of standard suite sizes, reducing the time spent on repetitive manual builds and helping campaigns move more efficiently.
Expert human management
While MAGI is driven by advanced technology, human expertise remains its foundation. Our project managers, artworkers, and localisation specialists are at the heart of the workflow.
Lower risk
With a clearer workflow and consistency enabling more dedicated time for quality control, MAGI helps reduce the risk of errors across high-volume, deadline-driven campaigns.
Process
How it works
Approved artwork supplied
You provide the approved original artwork, usually portrait and landscape key art.
This may include:
- Key art and Title Treatment
- Billing block
- Cast names and Taglines
- Release or date line
- Logos, bugs or ratings where required
Market information collected
We acquire the location-specific information needed for each market.
This may include:
- Translations
- Local release dates
- Logo requirements
- Age ratings
- Billing rules and any market-specific details.
Everything is then organised within our system so we have everything needed for localisation before production begins
Hero Suite created
We build a master “Hero Suite” for each creative. This usually includes between 3 and 13 core sizes, depending on the campaign. These approved sizes become the template source for MAGI.
The Hero Suite includes:
- Key layout options
- Final billing, bugs, cast, tagline and date line
- High-resolution retouching and finishing
- Artwork preparation and technical checks
Market elements prepared
For each market, we prepare the localised elements needed for production using the information gathered at stage 2.
If localised title treatments are needed, XYi can create them, or they can be supplied in advance.
MAGI automation
Once the Hero Suite and market data are approved, MAGI creates the required standard sizes.
MAGI automatically places the correct localised elements into each layout and adds required mechanical and legend information where needed.
Proofreading and Creative Approval
Our team checks every output against the approved original artwork and supplied market data.
Ensuring that the integrity of the master creative has been preserved, that all the information included is correct, and that any alterations to the original layout are legally viable.
Proofs are then shared with you for review and final approval.
Final delivery
Once approved, we flight-check each final artwork and then MAGI will automatically package all elements for final delivery.
Files are supplied to the required specifications and delivery method for each market, vendor or platform.
Why XYi
Campaign expertise behind every workflow
25+
Years in entertainment marketing
60+
International territories supported
LDN+LA
Cross-time-zone support
TPN
we have been a member since 2019
XYi Design has spent over 25 years delivering entertainment marketing campaigns built on sensitive adaptation and localisation.
We understand the pace, pressure and complexity involved in taking creative work from a master campaign and rolling it out across multiple markets, languages and formats. That experience is what shaped MAGI.
It has been built around the realities of campaign delivery: tight timelines, large asset volumes, technical specifications, localisation requirements, approval processes and the need for absolute consistency.
MAGI enhances that expertise — giving our team a smarter, more efficient workflow while keeping human judgement, craft and accountability at the centre of every campaign.
See MAGI in action
Speak to our team about your next campaign.
Whether you are planning a theatrical launch, a multi-territory rollout or a complex OOH and DOOH campaign, XYi can help you deliver market-ready assets more efficiently while protecting the integrity of the original creative.
