UNIVERSAL PICTURES

Kung Fu Panda 4

The legendary Dragon Warrior Po returns for a fourth instalment of Kung Fu mastery, this time training his replacement while taking on the new mantle of Spiritual Leader of the Valley of Peace.
We wanted a campaign worthy of Master Po’s new title, which consisted of 50 territories, over 700 localised static assets for the international outdoor campaign along with 500 digital motion assets including a bespoke takeover of the Mall of Berlin and Italy’s Immersive Tunnel in Florence!


Localised Digital Out of Home | Payoff

Localised 1-Sheets | Green
Localised Standees | Po

Out of Home | 96 Sheets

"Skadoosh"

Kung Fu Panda 4’s opening weekend is DreamWorks Animation’s biggest, with $58 million dollars taking the franchise’s global box office over $2 Billion.*
(*correct at time of publication)


Localised Environment shots

Localised Titles | Line Arts
Localised Titles | Rendered RGB

Activity Pack
Concessions | Drinks Cup
Concessions | Loyalty Cards

More Campaigns

Like what you see?