UNIVERSAL PICTURES

The Super Mario Bros. Movie

The Super Mario Bros. Movie saw Nintendo’s mega-franchise mascot set out on a new kind of computer-animated adventure. We knew that we’d have to reach for the stars to do justice to one of the world’s biggest franchises, and we jumped at the opportunity.

We created Living One Sheets that captured the heroism of Mario, Luigi & Princess Peach, produced shopping centre take-overs and an outdoor campaign worthy of one of the biggest theatrical releases of an animated movie ever. The Super Mario Bros. Movie allowed us to take things to the next level, and we enjoyed every moment of it!

Localised Digital Out of Home | Team

Localised 1-Sheets | Teaser

Localised 1-Sheets | Payoff

Localised 1-Sheets | Characters

Activity Pack

Concessions | Popcorn Buckets

Concessions | Loyalty Cards

A Campaign Spanning 70 Territories

The Super Mario Bros. Movie was an international success, earning huge box office figures in multiple overseas territories such as Australia, France, Mexico and China.

Out of Home | 48 Sheets

Out of Home | 96 Sheets

Mamma Mia!

The Super Mario Bros. Movie is the highest grossing video game film adaptation in history and the second highest grossing film of 2023.*
^{(*correct at time of publication)}

Out of Home Extreme | Stitch

Out of Home Extreme | Mushroom Kingdom

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