PARAMOUNT PICTURES

Novocaine

Nathan Caine can't feel pain, so our designers really packed a punch with this marketing campaign. Even after creating over 35 title translations, and serving over 30 markets for the online launches and 27 for the outdoor print campaign, we brushed ourselves off and tackled the Domestic market!
Novocaine saw us adapting work straight from Paramount’s creative team, designing the domestic hero files, bus kings, permanent boards and leaving our mark on LA with the outdoor bulletin takeover! We tailored our pieces to suit each market's requirements, creating "safe" versions of artworks for countries that have legal restrictions around weapons shown on advertising materials. Our work was even mentioned on Jimmy Kimmel Live by the desensitised lead himself, Jack Quaid.

Localised Titles | RGB
Localised 1-Sheets | Teaser
Localised 1-Sheets | Glass
Localised 1-Sheets | Stove
Localised Digital Out Of Home

"Novocaine is the opposite of a pain to watch."

The film was a success with both critics and audiences, reaching No. 1 in the Box Office on the opening weekend.

Bespoke TV Spot Digital Out Of Home | Italy
Localised Environment shots
96 Sheet | Glass
96 Sheet | Stove
96 Sheet | Weapons

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