Bridget Jones: Mad About the Boy

Bridget's fourth, more contemplative entry in her diary found success by appealing to the often-neglected over-50s demographic while still drawing in younger audiences. The outdoor advertising artwork adapted by our team used cross-generational appeal, combining modern elements like mobile phones with nostalgic details such as photobooth snapshots and Bridget’s diary, which was modelled on the one used in the very first film! The marketing material made it clear that, even though this may be the “final chapter” in our favourite diary, it is a new beginning for Bridget.