Universal Pictures

Despicable Me 4

Gru returns with a new member of the family, Gru Jr., for the 4th main series instalment of the franchise. And in the spirit of bringing the family together, we made sure this campaign had something for everyone everywhere, with localisations for over 60 markets.
We designed children’s activity booklets for uses in cinemas and restaurants, along with concession stand food & drink accessories to make sure the popcorn popped. We also created a staggering number of pieces for the outdoor campaign, including a bespoke billboard takeover in London and an epic mural painted by local artists in Warsaw, Poland. As the Minions got super, so did our designers.

Localised 1-Sheets | Jerry Mouth
Localised 1-Sheets | Teaser

Localised Digital Out of Home

Activity Pack
Concessions | Popcorn Bucket
Concessions | Loyalty Cards

"I'm unstoppable!"

Despicable Me 4's massive marketing campaign paid off with a huge opening weekend taking the franchise just shy of $5 billion at the global box office.

Localised 96 Sheet | Jerry Evolution

Localised 96 Sheet | Yellow Mega

Localised 96 Sheet | Gru Evolution

Odeon E-Gift Card | UK
Odeon E-Gift Card | UK
Odeon E-Gift Card | UK

Localised Environment shots

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