Global campaign adaptation, made smarter.
MAGI is XYi Design’s intelligent production workflow, created to help global OOH, DOOH, digital and print campaigns move from master creative to market-ready assets with greater speed, consistency and control.
Built around XYi Design’s 25 years of experience in entertainment marketing adaptation and localisation, MAGI supports high-volume campaign rollouts by combining automation, structured workflows and expert creative production.
The result is a faster, more consistent way to deliver complex multi-format and multi-territory campaigns without compromising the integrity of the original creative.
Adapt. Localise. Deliver. Smarter.
What is MAGI?
MAGI is XYi Design’s intelligent production workflow, created to make global campaign adaptation and localisation faster, more consistent and easier to manage.
It supports the production of high-volume OOH, DOOH, digital and print assets by combining structured automation with XYi’s specialist creative production expertise.
MAGI helps generate standard suite sizes, maintain layout consistency, reduce repetitive manual production and give teams a smarter foundation for adaptation and localisation.
But MAGI is not simply automation.
It is a workflow built around real campaign delivery. Every asset still benefits from human judgement, creative sensitivity, localisation knowledge and quality control from XYi’s experienced team.
The result is a more efficient way to move from master creative to market-ready assets, without losing the craft, accuracy or consistency that global campaigns require.
1. Approved artwork supplied
You provide the approved original artwork, usually portrait and landscape key art. This may include:
- Key art and title treatment
- Billing block
- CTA
- Cast names
- Tagline
- Release or date line
- Logos, bugs or ratings where required
2. Local market information collected
We gather or receive the market information needed for each territory. This can include translations, local release dates, logo requirements, ratings, billing rules and any market-specific details. Everything is then organised within our system so the campaign is fully briefed before production begins.
3. Hero Suite created
We build a master “Hero Suite” for each creative.
This usually includes between 3 and 13 core sizes, depending on the campaign. These approved sizes become the template source for MAGI.
The Hero Suite includes:
- Key layout options
- Final billing, bugs, cast, tagline and date line
- High-resolution retouching and finishing
- Artwork preparation and technical checks
