PARAMOUNT PICTURES

Scream 7

Once again our designers have proven they are the real scream queens, surviving our 4th campaign in the franchise while handling over 20 markets for the outdoor campaign.
We took a stab at cinema takeovers in Portugal and had our art haunting the streets of Latvia, while our print team had killer results localising in-theatre banners for moviegoers everywhere from Vietnam to Taiwan. We gave Chile’s commuters a jumpscare with multiple train-station takeovers and digital billboards up and down every road in the country. It was definitely something to scream about!


Localised Titles | Linearts
Localised Titles | RGB

Localised 1-Sheets | Burn
Localised 1-Sheets | Collage

Localised Environment Shots

Unintelligible Screams Made Intelligible

A good scream helps release tension and we helped Scream's release by localising the launch material in 24 languages, meaning none of the tension was lost in translation.


Localised BURN DOOH | Colombia
Bespoke DOOH | Australia
Localised GHOSTFACE DOOH | Ukraine

Localised Digital Out of Home

Localised Train Station Takeover | Chile

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