UNIVERSAL PICTURES

The Super Mario Galaxy Movie

Mario’s latest journey has had us fine-tuning our (space)craft to take on our biggest campaign yet. We braved the infinity of the universe to deliver almost 3,000 orders around the planet! Our digital team’s art took us to the next level with immersive tunnels in The Gallery in Florence and the Shanghai Metro, and shot for the stars with our 220-metre-high city screen art for the Chengdu Towers.
With the help of XYi’s localising power-ups, audiences across the cosmos have been snapping the plumbers up like Piranha Plants, making it the second-biggest opening ever for a film based on a video game.

Localised Digital Out of Home
Localised 1-Sheets | Reveal
Localised 1-Sheets | Pyramid
Localised 1-Sheets | Boats

“Let’s-a-go!”

The Super Mario Galaxy Movie made $34 million on its first day, 1-Up-ing its predecessor The Super Mario Bros. Movie from $31.7 million.

Localised 1-Sheets | Montage
Localised 1-Sheets | Characters
Chengdu Twin Towers
Packshots | Featuring Art
Amazon Feature Rotator | Selected
Amazon Feature Rotator | Unselected
Localised Environment Shots

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