UNIVERSAL PICTURES

Wicked For Good

We were thrilled to have the opportunity to work our magic once again on this iconic musical adaptation.
Aiming to spread the enchantment of Wicked: For Good far and wide, we honed a dynamic global campaign featuring bespoke pieces to make local audiences’ hearts sing. We worked on the towering 99-story Kingdom Centre in Saudi Arabia, and a 31.8-meter-wide mural for New Zealand. We sent commuters on a journey of the mind through an immersive walk-through tunnel in Italy, and decorated the Stade de France with huge depictions of Glinda, Elphaba, Fiyero, Boq and Morrible, leaving visitors and passersby spellbound.

Wicked For Good Linearts
Wicked For Good Green Pink Title Treatments
Digital One Sheet | Duo
Digital One Sheet | Montage
Localised Digital Out Of Home

"I have been changed
for good!"

The box office earnings of Wicked: For Good have surpassed Wicked (2024), holding the record for the biggest opening weekend for a Broadway musical adaptation.

Galleria Italy
Digital One Sheet | W Characters Elphaba
Digital One Sheet | W Characters Glinda
Localised Environment Shots

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