UNIVERSAL PICTURES
Wicked
As the magic of Wicked leapt from the stage to the big screen, we made a campaign that would uniquely bewitch each of the 65 markets we worked with.
From our motion team's work on the Wicked countdown on the Burj Khalifa, to our print team's design of Colombia’s El Dorado International Airport takeover, our designers truly defied gravity on this campaign! We even supplied the art to the European premiere, designing the invitations for the magical night.
Localised Digital Out Of Home
Wicked Title Treatment Line Arts
Wicked Pink Green Title Treatments
Digital One Sheet | Keyhole
Digital One Sheet | Characters
Burj Khalifa countdown
96 Sheet | Elphaba
96 Sheet | Glinda
96 Sheet | Reach
96 Sheet | Forest
Localised Environment Shots