PARAMOUNT PICTURES

The Running Man

Our team hit the ground running when it came to taking on The Running Man’s global advertising campaign. Far from Stephen King’s vision of a totalitarian dystopia, XYi is fuelled on collaboration and communication; together we created a huge array of assets, from bus megasides and billboards to tram clings and arches, doing what The Network never could: blowing Ben Richards up (to an unmissable size).

We helped spread The Running Man’s message to audiences everywhere, adorning the Bugis station in Singapore and the Taipei Dome in Taiwan with eye-catching digital and motion pieces.

Localised Titles | Line Arts

Localised Titles | RGB

Localised Digital Out of Home

"You’ll be safe with us. It's him we want!"

We sensitively adapted “safe” versions of artworks for markets with advertising restrictions around weapons and violence, while maintaining the film's explosive character.

Localised 1-Sheets | Hunt

Localised 1-Sheets | Dash

Localised 1-Sheets | Collage

Localised Extreme | Shatter

Localised Extreme | Dash

Localised Extreme | Cast Heads