PARAMOUNT PICTURES

Smurfs

The Smurfs' latest adventure had them portal hopping between Australia, France and Smurf Village. Paramount Pictures, not yet portal proficient, needed some help keeping up with the smurfs and their worldwide release, and we were more than happy to assist them!

Our designers absolutely smurfed the international marketing campaign for this film; they created bespoke assets such as the UK's bus wraps, where our designers blue up the little guys so that they were impossible to miss throughout London. Our bespoke Australia assets saw the smurfs hitching a ride in a kangaroo's pouch, while our worldwide character launch saw 20 character posters being localised for over 10 different markets.

Localised 1-Sheets | Teaser

Localised 1-Sheets | Vespa

Localised Standees

Localised 1-Sheets | BadVsBlue

Localised 1-Sheets | Character

Localised 1-Sheets | CloseUp

It takes a (Smurf) village

For the Global Premiere held in Brussels we recreated an upscaled version of the Smurf Village, including face-in-the-hole standees, mushroom-shaped houses, character banners and press backdrop banners.

Localised Environment Shots

Localised Titles | Line Arts

Localised Titles | RGB

Localised Digital Out of Home

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