Baywatch is Back! New Kid on the block Brody (Efron) and Boss Man Mitch (Johnson) don’t get off to the best start. When a threat is posed to the bay in the form of drug deals they have to work together with the rest of the team to save the day.
CJ, Mitch and Brody are back! Paramount Pictures wanted lots of interactivity and Slow Mo’s on this campaign. We created character specific International Toolkits with Publisher takeovers to transport the viewer to the Bay. This combined with the Living One Sheets & Character led outdoor campaign made it difficult to believe Summer wasn’t already here!
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