Autobots and Decepticons are at war, with humans on the sidelines. The key to saving our future lies buried in the secrets of the past, in the hidden history of Transformers on Earth.
Optimus is back, facing his greatest foes, his values and his master. XYi created numerous assets for this campaign, from bespoke Digital out of Home toolkits assets to a pan-regional campaign spanning over 13 markets. Character Living One Sheets launches, Title Treatments and Outdoor campaigns.
Scroll down to view the full campaign