Sonic the Hedgehog

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: Paramount Pictures International

Based on the global blockbuster videogame franchise from Sega, SONIC THE HEDGEHOG tells the story of the world's speediest hedgehog as he embraces his new home on Earth. In this live-action adventure comedy, Sonic and his new best friend Tom (James Marsden) team up to defend the planet from the evil genius Dr. Robotnik (Jim Carrey) and his plans for world domination. The family-friendly film also stars Tika Sumpter and Ben Schwartz as the voice of Sonic.

XYi was tasked with the keeping up with the speedy hedgehog. Producing everything from zippy living one-sheets, a multitude of localised OOH assets and online campaigns that will run rings around anyone.

“Gotta go fast!”

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OUTDOOR DIGITAL CAMPAIGN

DIGITAL OUT OF HOME

INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets