A new chapter in the beloved RING horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before…
Samara returns and she's deadlier than ever. XYi were tasked with localisation and creating bespoke Out of Home assets including several screens depicting the seven days of Samara’s revenge and managing a 5 market Pan-regional campaign.
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