Pitch Perfect 3

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: UNIVERSAL PICTURES

Following their win at the world championship, the now separated Bellas reunite for one last singing competition at an overseas USO tour, but face a group who uses both instruments and voices.

The Girls are back and they’re looking for global dominance. With this in mind, the creative was focused on bringing the glitz and glamour to our Outdoor and Digital campaigns, helping to localise titles, one-sheets and outdoor requests from markets. Hitting all of the right notes across the campaign, if this was a singing competition, surely XYi would be in the running for National Champions.

"Guys, we’ve never competed against bands that actually have instruments. So what’s the plan?"

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OUTDOOR DIGITAL CAMPAIGN

DIGITAL OUT OF HOME

INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets