In 2016 a terrier named Max's quiet life is upended when his owner takes in Duke, a stray, who Max instantly dislikes. THE SECRET LIFE OF PETS, a comedy about the lives our pets lead after we leave for work or school each day.
Working closely with Universal Pictures International we were responsible for the conceptualisation of the International online toolkit utilising bespoke character animations, which were also used to produce a wide variety of digital out of home placements and digital displays. This also developed into one of our biggest International print campaigns this year, producing well over 750 localised artworks across 50 territories including dressing the BFI IMAX at London Waterloo for the first time! This was a campaign not to be sniffed at!