Mother!

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: PARAMOUNT

A couple's relationship is tested when uninvited guests arrive at their home, disrupting their tranquil existence. From filmmaker Darren Aronofsky (Black Swan, Requiem for a Dream), mother! stars Jennifer Lawrence, Javier Bardem, Ed Harris and Michelle Pfeiffer in this riveting psychological thriller about love, devotion and sacrifice.

Dark, gripping and full of jumps, Mother! was hailed by the critics as a confusing success. The daddy of all projects for XYi in 2017 saw the team create bespoke Digital out of Home concepts which were used globally, alongside localisation of character Living One Sheets, Title Treatments and an Outdoor campaign. Never ones to be scared of the challenge ahead, we tackled all localised formats with the killer instinct that the film deserved.

"Get out of my house! Get out!"

Scroll down to view the full campaign

OUTDOOR DIGITAL CAMPAIGN

DIGITAL OUT OF HOME

INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets