Gringo

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: STX Entertainment

An exhilarating mix of dark comedy, white-knuckle action and dramatic intrigue, Gringo joyrides into Mexico, where mild-mannered businessman Harold Soyinka (David Oyelowo) finds himself at the mercy of his back-stabbing business colleagues back home, local drug lords and a morally conflicted black-ops mercenary.

Here at XYi we were tasked with bringing to life the incredibly detailed artwork in the form of an Online Campaign for both IE and UK, as well as various OOH pieces.

“When you're in bed with the cartel, everyone gets screwed.”

Scroll down to view the full campaign

INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media