As a solution to world over-population, Norwegian scientists discover how to shrink humans to five inches tall. People soon realise how much further money goes in the miniaturised world, and with the promise of a better life, everyman Paul Safranek (Matt Damon) and wife Audrey (Kristen Wiig) decide to abandon their stressed lives in Omaha and "get small", a decision which triggers life-changing adventures.
With an incredible cast of Matt Damon, Christoph Walts and Kristen Wiig, Downsizing does not downsize when it comes to the big names. Throughout the project, we explored new and inventive ways to help promote the film on a global scale. From localising market outdoor campaigns, to their Online and bespoke requests, here at XYi we thrived on challenging ourselves to bring this miniature world to life.
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