Gru meets his long-lost charming, cheerful, and more successful twin brother Dru who wants to team up with him for one last criminal heist.
Gru and the Minions are back in the third instalment from Illumination Pictures. We were tasked with the conceptualisation and creation of the International Online and Digital out of Home Toolkits for this title, which also included multiple Territory localisation. Character specific Living One Sheets, various artworks and Online takeovers allowed us to spread the word that Gru, Bob and Stewart to the masses.
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