On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.
XYi was tasked with bringing back the classic 80s nostalgia, creating numerous bespoke outdoor pieces, a retro arcade machine and a full 360 experience to name a few. We thrived to provide an experience which transported the audience back to the 80s, with seemless designs which upheld the campaign tone.
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