PARAMOUNT PICTURES

SpongeBob Movie 4

Near, far, wherever SpongeBob and his pirate friends are, this campaign made sure the world could sea them! Our digital team designed the immersive tunnel for The Gallery in Florence, taking over the Suria KLCC shopping mall in Malaysia, and working with bespoke screens for Peru and Türkiye.

Our print team helped with the Search For Squarepants by designing and localising bespoke bus megasides for markets everywhere, from Hong Kong to Australia. We adapted a 16-meter by 4-meter mural for Ecuador, a complete billboard takeover in Peru, and subways smothered in art that captured the unsinkable love between SpongeBob and Patrick for Spain. Thanks to XYi, audiences across the globe were able to join Paramount's search party.

Sponge Bob Movie 4: Teaser Title Treatments

Sponge Bob Movie 4: Teaser Title Treatment Line Arts

96 Sheets | FaceSmashDuo

96 Sheets | Pirates

Localised Digital Out Of Home

X(Yi) Marks The Spot

Even with a stacked festive release period, it has currently grossed $112 Million and continues to see a steady increase 3 weeks into its release. Smooth Sailing With a stacked domestic festive release period, SpongeBob's Box Office has been steadily inclining and in its third week it surpassed the Number 1. animated film over Christmas.

Digital One Sheets | Duo

Digital One Sheets | Pirates

Localised Environment Shots

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