Transformers The Last Knight

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: PARAMOUNT PICTURES

Autobots and Decepticons are at war, with humans on the sidelines. The key to saving our future lies buried in the secrets of the past, in the hidden history of Transformers on Earth.

Optimus is back, facing his greatest foes, his values and his master. XYi created numerous assets for this campaign, from bespoke Digital out of Home toolkits assets to a pan-regional campaign spanning over 13 markets. Character Living One Sheets launches, Title Treatments and Outdoor campaigns.

"For one world to live, the other must die."

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INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Publisher Specific

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets

OUTDOOR DIGITAL CAMPAIGN

Digital Out of Home
DOOH