Sing

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: UNIVERSAL PICTURES

Set in a world like ours but entirely inhibited by animals Sing follows the journey of 5 contestants in the worlds greatest singing competition. Organised by Buster who has fallen on hard times desperately trying to revive his theatre, the competition is his last chance.

Here at XYi we were tasked with the job of bringing all of the characters to life from illuminated bus sides, digital take overs and hundreds of outdoor placements of the crew across the globe!

"This stage is about to explode with major piggy power!"

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INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets

OUTDOOR DIGITAL CAMPAIGN

Digital Out of Home