Pacific Rim Uprising

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: Universal Pictures

John Boyega stars as the rebellious Jake Pentecost, a once-promising Jaeger pilot whose legendary father gave his life to secure humanity’s victory against the monstrous “Kaiju.”

Fighting our own colossal battle with this world-wide campaign, here at XYi, we thrived to bring the monstrous Kaiju to life, with numerous OOH and DOOH requests from territories spanning from Peru to India.

Creating imaginative LOS’s emphasising the colossal size of the Jaegars, we experimented with distinctive digital techniques in order to echo the tone of the film. XYi was truly immersed in the uprising!

“This is the way the world ends.”

Scroll down to view the full campaign

OUTDOOR DIGITAL CAMPAIGN

DIGITAL OUT OF HOME

INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets