Minions

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: UNIVERSAL PICTURES

Minions Stuart, Kevin and Bob are recruited by Scarlet Overkill, a super-villain who, alongside her inventor husband Herb, hatches a plot to take over the world.

Still up there with our biggest out of home campaign’s to date the little yellow Minions dwarf our other campaigns, producing well over 1000 individual outdoor formats we painted the town yellow! With so many bespoke formats, take overs and custom pieces the success of this campaign is demonstrated in it becoming 10th highest grossing movie of all time breaking the $billon mark.

"WORK FOR ME, AND ALL THIS WILL BE YOURS: RESPECT, POWER...BANANA!"

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INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

INTERNATIONAL PRINT CAMPAIGN

Press Release

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Social Advertising

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets

OUTDOOR DIGITAL CAMPAIGN

Digital Out of home