Jack Reacher 2

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: PARAMOUNT PICTURES INTERNATIONAL

Jack Reacher is back for a second instalment in this title for Paramount when he is called upon to aid Army Major Susan Turner in proving her innocence for crime she didn’t commit.

This results in them both unravelling a much larger hidden government conspiracy.

Non-Stop action, explosions and a whole lot of bullets was the general tone for this film. Jack Reacher: Never Go Back was a campaign which allowed us, here at XYi to go explosion crazy, whether it was the living one-sheet or billboards created for outdoor, the action never stopped.

"When I find you I’m going to kill you all."

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INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Publisher Specific

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets

OUTDOOR DIGITAL CAMPAIGN

Digital Out of Home
DOOH