How To Train Your Dragon:
The Hidden World

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: Universal

Now chief and ruler of Berk alongside Astrid, Hiccup has created a gloriously chaotic dragon utopia. When the sudden appearance of female Light Fury coincides with the darkest threat their village has ever faced, Hiccup and Toothless must leave the only home they’ve known and journey to a hidden world thought only to exist in myth.

Our journey, here at XYi was not as treacherous as our heroes, but was an exciting title to be involved in. From creating detailed LOS’s with foliage capturing the spirit of the hidden world, to an outdoor campaign spanning the globe, this campaign spoke for itself and we thrived adapting it to various formats and sizes.

“The friendship of a lifetime.”

Scroll down to view the full campaign

OUTDOOR DIGITAL CAMPAIGN

DIGITAL OUT OF HOME

INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

Localised Titles

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets