Despicable Me 3

INTERNATIONAL PRINT AND ONLINE DIGITAL CAMPAIGN

CLIENT: UNIVERSAL

Gru meets his long-lost charming, cheerful, and more successful twin brother Dru who wants to team up with him for one last criminal heist.

Gru and the Minions are back in the third instalment from Illumination Pictures. We were tasked with the conceptualisation and creation of the International Online and Digital out of Home Toolkits for this title, which also included multiple Territory localisation. Character specific Living One Sheets, various artworks and Online takeovers allowed us to spread the word that Gru, Bob and Stewart to the masses.

"Oh brother."

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INTERNATIONAL PRINT CAMPAIGN

Out of home

INTERNATIONAL PRINT CAMPAIGN

1-Sheets

ONLINE DIGITAL CAMPAIGN

Rich Media

ONLINE DIGITAL CAMPAIGN

Mobile & Tablets

OUTDOOR DIGITAL CAMPAIGN

Digital Out of Home
DOOH